> For the complete documentation index, see [llms.txt](https://docs.kasko.io/product-builder-manual/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kasko.io/product-builder-manual/fundamentals/product-builder-concept.md).

# Product Builder Concept

#### :star:What is a Product?

A **Product** is owned by an insurer and is the sum of all the individual parts that are needed for it to work. It mainly includes 3 groups of configuration.

1. Premium Related
2. Front-end Related
3. Docs & Emails

<img src="/files/dJlV9ZIUEetlKD5OjKrb" alt="" data-size="original">

#### :star:What is a Subproduct?

A **Subproduct** only exists within a **Product**. It can inherit group(s) of configuration from the **Product** and other group(s) to be configured independently.&#x20;

![](/files/D4eyFSbmkQOrOCsd8na1)

#### :star:What is an Integration?

An **Integration** is a sales channel that is linked to a specific distributor to sell the **Product/ Subproduct(s)**.

![](/files/oIc1jShDwm1OviFDtl4V)

#### :star:Example Product Structure (with subproducts) <a href="#example-product-structure-with-subproducts" id="example-product-structure-with-subproducts"></a>

This example demonstrates a product that has the premium-related configuration set up (once) on the Product and 3 subproducts, each having its own Front-end-related and Docs & Emails setup individually.

<figure><img src="/files/bSKyyh0o1rd0RzbZMbu0" alt=""><figcaption></figcaption></figure>

#### :star:Example Product-Subproduct-Integration Relationship <a href="#example-product-subproduct-integration-relationship" id="example-product-subproduct-integration-relationship"></a>

This example demonstrates a product that has 4 subproducts. There are 4 different Integrations for Distributor X, Y and Z, with each integration associated with different subproduct(s).

<figure><img src="/files/fHCEZntB5kcHQDs4kUI8" alt=""><figcaption></figcaption></figure>