# Abandoned Cart

The Abandoned Cart feature helps you re-engage potential customers who start—but do not complete—the policy purchase process on your platform.

When enabled, the system automatically sends reminder emails to prospects who have stopped progressing after a waiting period that you define.

This feature increases conversion rates by nudging users back into the buying journey.

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### When the Abandoned Cart Emails Are Sent

There are two types of events that can trigger abandoned cart emails:

#### 1. Unconverted Sales Leads

This email is sent when:

* A prospect creates a sales lead, but
* Does not convert it into a policy within the waiting period you set.

#### 2. Unconverted Offers

This email is sent when:

* A prospect creates an offer, but
* Does not convert the offer into a policy within the waiting period.

Each event type can have its own email template and its own waiting period.

### Configuring the Waiting Period

You decide how long the system should wait before sending the abandoned cart email.

You can set:

* A number of days, *or*
* A number of hours

During this period, the system waits to see if the prospect converts on their own.

Once the waiting period expires, the reminder email is automatically triggered.

### Setting Up Abandoned Cart Emails

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#### 1. Prepare Your Email Templates

Before selecting emails inside the abandoned cart settings, you must configure them in Email Settings.

For guidance on setting up emails, visit the [emails](https://docs.kasko.io/product-builder-manual/fundamentals/create-your-first-product/emails "mention") page.

#### 2. Configure Abandoned Cart Rules

Once your email templates exist, you can assign them to the Abandoned Cart feature:

1. Navigate to the Abandoned Cart configuration page.
2. Choose which email template to use for:
   * Unconverted Sales Leads
   * Unconverted Offers
3. Set the waiting period (hours or days).
4. Save your configuration.